A kind of chaos ensued that Contra games weren’t capable of, as you would find yourself in the midst of everyone and everything blowing up, grabbing an enemy and throwing them into another one, or slide attacking right into the legs of a giant robot crab.
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They changed the run and gun genre with Gunstar Heroes, deemphasizing the one-hit-and-you’re-dead nature of Contra games, but instilling challenge all the same by focusing on impressive and numerous boss battles, and making the most powerful attacks, in a game full of explosions and ranged weapon experimentation, melee. Treasure was founded on the idea that the games its developers wanted to make needed to be made, regardless of market viability, and that those games should be doing something new that pushed the boundaries of the hardware they were on, as well as the genre of the title itself. As Magaewa put it in interviews at the time, Konami didn’t think Gunstar Heroes would sell, and, as a huge publisher, that was their primary concern. Treasure opened its doors in June of 1992 after dissatisfaction with Konami’s emphasis on sequels-and rejection of the plan for what would become the all-time classic Gunstar Heroes-caused eight developers, including Treasure’s current president, Masato Magaewa, to leave the giant behind to strike it out on their own. They were uncompromising in their vision, cared more about creating the games they wanted to create rather than building something for everyone, and yet, they still managed to get the attention of major publishers to back them, companies such as Sega, Nintendo, and Enix. Boutique game studio Treasure was an indie outfit, both spiritually and in practice, in a time before that sort of thing was common.
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